← Bernie Hogan

Platforms and Power

political economy, infrastructure critique

How technical architectures shape what can be known. Work in this theme examines algorithmic curation, API closure, and epistemic capture—the ways platforms don’t merely host social life but actively constrain it through design choices that privilege corporate control over user agency.

Works

Empathy Practices in Social Media Discourse: A Multidimensional and Relational Perspective
Yixin Chen, Bernie Hogan, Scott A. Hale · 2026 · CHI '26: ACM Conference on Human Factors in Computing Systems

Reveals how empathy operates differently across platform architectures by comparing Reddit and Stack Exchange communities with matched topics. What counts as appropriate empathetic response is shaped by platform norms and affordances — efficiency-driven spaces may treat emotional support as noise, while support-oriented spaces structurally mandate it. Challenges the assumption that more empathy is universally desirable in platform design.

Honourable Mention DOI PDF

Also in: methods and tools

To construct or to reveal? Network analysis as formalising communication
Bernie Hogan · 2025 · Communications

Argues that social media platforms are performative network formalisms: they don't merely describe communication but actively shape it through choices about tie symmetry, relation visibility, and information control between relations. What began as an academic method for studying organisational communication has become the very infrastructure through which platforms regulate the flow of communication.

DOI

Also in: methods and tools, networks as epistemology

Pornography Use Among Adults in Britain: A Qualitative Study of Patterns of Use, Motivations, and Stigma Management Strategies
Wendy G. Macdowall, Ruth Lewis, David Reid, Kirstin R. Mitchell, Raquel Bosó Pérez, Karen J. Maxwell, Feona Attwood, Jo Gibbs, Bernie Hogan, Catherine H. Mercer, Pam Sonnenberg, Chris Bonell · 2025 · Archives of Sexual Behavior

Qualitative analysis of pornography use among British adults reveals how platform-mediated access to sexual content creates new stigma management challenges. Drawing on Meisenbach's theory of stigma management communication, finds that "avoiding" strategies such as hiding use, distancing from stigma, and making favorable comparisons are the dominant response, showing how platform affordances that enable private consumption simultaneously produce new social anxieties about disclosure.

DOI
Towards a Harms Taxonomy of AI Likeness Generation
Ben Bariach, Bernie Hogan, Keegan McBride · 2024 · arXiv

Generative AI systems trained on sufficient images of a person can replicate their likeness without consent, creating a new category of platform-mediated harm. Presents a seven-category taxonomy of harms from synthetic likeness generation and distinguishes generation from distribution as separate vectors requiring distinct policy interventions.

DOI PDF

Also in: semantic structures

Me, Myself, and ID: Encoding Identities from Real Names to Deepfakes (In Draft)
"I Am 30F and Need Advice!": A Mixed-Method Analysis of the Effects of Advice-Seekers' Self-Disclosure on Received Replies
Yixin Chen, Scott A. Hale, Bernie Hogan · 2024 · Proceedings of the International AAAI Conference on Web and Social Media

Self-disclosure on Reddit creates a trade-off between relatable context and identifiability, since posters who share age and gender receive more tailored advice but become more legible to the platform and its users. The study reveals how Reddit's pseudonymous architecture creates a disclosure economy where personal information becomes a currency exchanged for social support.

Also in: semantic structures

The Proper Likeness and the Models that Matter
Bernie Hogan · 2023 · SSRN

AI systems can now encode and render synthetic likenesses, decoupling visual identity from its bearer. This paper argues that without a coherent philosophical account of what constitutes a "proper" likeness, policy responses to deepfakes and generative imagery will conflate distinct problems. Provides the theoretical groundwork for the harms taxonomy developed in the companion paper with Bariach and McBride.

DOI PDF

Also in: semantic structures

Sexting among British Adults: A Qualitative Analysis of Sexting as Emotion Work Governed by 'Feeling Rules'
Wendy G. Macdowall, David S. Reid, Ruth Lewis, Raquel Bosó Pérez, Kirstin R. Mitchell, Kaye J. Maxwell, Bernie Hogan · 2022 · Culture, Health & Sexuality

Qualitative analysis of 34 British adults' sexting experiences reveals how platform affordances shape intimate digital communication as "emotion work" governed by feeling rules around trust, desire, and shame. The technical mediation of intimate exchange creates new norms and vulnerabilities that don't exist in unmediated contexts.

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The Relationship between Zoom Use with the Camera on and Zoom Fatigue: Considering Self-Monitoring and Social Interaction Anxiety
Annabel Ngien, Bernie Hogan · 2022 · Information, Communication & Society

Investigates the mechanisms linking camera-on Zoom use to mental exhaustion, finding that self-monitoring and social interaction anxiety mediate the relationship. Unlike telephone or text, the platform's architecture of mandatory mutual visibility imposes a specific cognitive and emotional burden that is unevenly distributed across personality types.

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Also in: networks as epistemology

Networks Are a Lens for Power: A Commentary on the Recent Advances in the Ethics of Social Networks Special Issue
Bernie Hogan · 2021 · Social Networks

Argues that networks are not merely analytical tools but systematizing devices with power in their own right. Facebook, X, and LinkedIn are all networks of data representing people, and the critical question is not only "what can networks tell us?" but also "do the networks constrain us?"

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Also in: networks as epistemology

Digital Inequalities 2.0: Legacy Inequalities in the Information Age
Laura Robinson, Bernie Hogan · 2020 · First Monday

Twenty-five years after "the digital divide" was first identified, foundational access inequalities persist across class, gender, race, disability, and geography. Introduces the "digital inequality stack". This includes connectivity infrastructure through devices, skills, and production capacity, thereby showing how platform architectures layer new forms of exclusion atop legacy disparities.

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Digital Inequalities 3.0: Emergent Inequalities in the Information Age
Laura Robinson, Bernie Hogan · 2020 · First Monday

Companion to the 2.0 paper, focusing on novel inequalities spawned by the platform economy: algorithmic bias, automation-driven precarity, big data asymmetries, cybersafety gaps, and differential emotional well-being. These emergent inequalities are not merely extensions of old divides but structurally new forms of disadvantage created by platform architectures themselves.

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Using Platform Signals for Distinguishing Discourses: The Case of Men's Rights and Men's Liberation on Reddit
Jack LaViolette, Bernie Hogan · 2019 · Proceedings of the International AAAI Conference on Web and Social Media

Uses machine learning classifiers and platform metadata to distinguish between r/MensRights and r/MensLib on Reddit, showing how platform signals (voting patterns, cross-posting, moderation) shape the meaning of superficially similar discourse. The same words arrive at different politics through different platform-mediated contexts.

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Also in: semantic structures

The Break-Up and the Limits of Encoding Love
Bernie Hogan · 2018 · A Networked Self and Love (Routledge)

Platforms encode relationships as static links that persist after lived relationships end, where "it's complicated" is Facebook's closest approximation to the chaos of a breakup. The gap between performed love and exhibited relationship status reveals how platform ontologies flatten the complexity of intimate life into machine-readable categories that serve the platform's logic, not the users'.

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Also in: semantic structures

Was Facebook's Decision to Cut Off Third-Party Developers Genuinely Virtuous?
Bernie Hogan · 2018 · New Statesman

In the wake of Cambridge Analytica, Facebook framed its API restrictions as a privacy measure. But this narrative obscures a simpler truth: closing third-party access while maintaining proprietary data monopoly is a power consolidation move dressed up as user protection.

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'Everybody Puts Their Whole Life on Facebook': Identity Management and the Online Social Networks of LGBTQ Youth
Elizabeth McConnell, Bálint Néray, Bernie Hogan, Aaron Korpak, Amanda Clifford, Michelle Birkett · 2018 · International Journal of Environmental Research and Public Health

LGBTQ youth must navigate Facebook's architecture of enforced singular identity when their social reality requires selective disclosure to different audiences. The platform's collapsed context, presenting one profile to family, school, and queer community simultaneously, forces identity management strategies that range from uniformly "out" to carefully segmented, revealing how real-name platforms become sites of involuntary disclosure.

DOI

Also in: networks as epistemology

Social Media Giveth, Social Media Taketh Away: Facebook, Friendships, and APIs
Bernie Hogan · 2018 · International Journal of Communication

Facebook's progressive API restrictions eliminated researchers' and users' capacity to access their own social graph data. This wasn't a privacy feature but rather a monopolization of the means of representation. Introduces "relational generativity" to describe platforms' systematic capture of users' network data.

DOI

Also in: networks as epistemology, semantic structures

Computer Mediated Communication in Intimate Relationships: Associations of Boundary Crossing, Intrusion, Relationship Satisfaction, & Partner Responsiveness
Ashley M. Norton, Joyce Baptist, Bernie Hogan · 2017 · Journal of Marital and Family Therapy

Examines how platform affordances create new vectors for relationship boundary violation, as online boundary crossing is linked to lower relationship satisfaction and partner responsiveness. The technological mediation of intimate relationships doesn't merely digitize existing dynamics; it introduces structurally new forms of intrusion enabled by always-on platform connectivity.

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Overcoming Digital Divides in Higher Education: Digital Literacy beyond Facebook
Danica Radovanovic, Bernie Hogan, Dejana Lalić · 2016 · New Media & Society

Applies Weber's theory of stratification to the digital divide in Serbian higher education, finding that platform literacy, not mere access, determines who benefits from digital tools. The gap between students and instructors in digital skills creates hierarchies of competence that mirror and reinforce existing institutional power structures.

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Also in: teaching and translation

How Facebook Divides Us
Bernie Hogan · 2016 · Times Literary Supplement

Facebook's algorithmic filtering actively hides friends' views most likely to provoke disagreement, yielding "a doctored account of their personalities." This isn't a side effect but a design choice. The platform could use its knowledge of users to bridge divides, but instead optimizes for engagement by minimizing friction and systematically fragmenting shared reality.

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First-Generation Students and College: The Role of Facebook Networks as Information Sources
Grace Jeon, Nicole Ellison, Christine Greenhow, Bernie Hogan · 2016 · Proceedings of the ACM Conference on Computer Supported Cooperative Work & Social Computing

The College Connect application used Facebook's social graph to visualize prospective college students' networks, with social media information access being significant only for first-generation students, those with the least institutional knowledge. Platform data, when made legible to users rather than hoarded by the platform, can redistribute informational advantage.

Honourable Mention DOI

Also in: networks as epistemology

Wikipedia Arabe et la Construction Collective du Savoir
Ilhem Allagui, Mark Graham, Bernie Hogan · 2015 · Wikipedia, Objet Scientifique Non Identifié (Presses Universitaires de Paris Ouest)

Examines low participation in and limited content within Arabic Wikipedia as a case study in how platform architecture interacts with linguistic, political, and infrastructural barriers to produce systematic knowledge gaps. The collective construction of knowledge is only as democratic as the conditions of participation allow.

Assessing the Structural Correlates between Friendship Networks and Conversational Agency in Facebook Groups
Vyacheslav Polonski, Bernie Hogan · 2015 · Proceedings of the AAAI Conference on Web and Social Media

Examines how pre-existing friendship ties structure conversation within Facebook groups, finding that network position shapes who speaks and who is heard. Platform-mediated group dynamics don't simply mirror offline social structures but instead create new patterns of conversational agency where structural position in the friendship network amplifies or dampens voice.

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Also in: networks as epistemology

From Invisible Algorithms to Interactive Affordances: Data after the Ideology of Machine Learning
Bernie Hogan · 2015 · Roles, Trust, and Reputation in Social Media Knowledge Markets (Springer)

Critiques the shift from transparent ordering (alphabetical, chronological) to opaque machine learning-driven curation of online information. Argues that invisible algorithmic sorting represents an ideological choice rather than a neutral optimization, and explores alternative interactive affordances that could return agency to users through graph-based data presentation.

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Also in: semantic structures

Mixing in Social Media
Bernie Hogan · 2015 · Social Media + Society

Uses the social life of vinyl records as an analogy to reconceptualize social media as many-to-many affordances rather than a unified technology suite. This reframing highlights how platform design choices about mixing, specifically what content surfaces alongside what other content, shape users' informational environments in ways that are invisible but consequential.

DOI
Social Media
Bernie Hogan, Joshua Melville · 2015 · International Encyclopedia of Social and Behavioral Sciences, Second Edition

Defines and contextualizes social media platforms as technical systems with specific affordances for many-to-many communication, distinguishing them from earlier digital communication tools. Establishes a conceptual vocabulary for understanding how these platforms mediate social interaction at scale.

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Also in: teaching and translation

Digital Divisions of Labour and Informational Magnetism: Mapping Participation in Wikipedia
Mark Graham, Ralph Straumann, Bernie Hogan · 2015 · Annals of the Association of American Geographers

Maps Wikipedia participation to reveal "informational magnetism," the tendency for knowledge production to cluster around existing economic cores, creating virtuous cycles for the center and vicious cycles for the periphery. The relative democratization of internet access has not produced a concurrent democratization of voice and representation on platforms.

DOI

Also in: networks as epistemology

The Relational Self-Portrait: Selfies Meet Social Networks
Bernie Hogan, Barry Wellman · 2014 · Society and the Internet (Oxford/Blackwell)

Social networking sites encourage users to construct "relational self-portraits," which are dynamic, selective digital selves that exist only through connections to others. The platform's architecture determines what aspects of identity become visible and to whom, making self-representation inseparable from the technical infrastructure that mediates it.

Also in: networks as epistemology

Uneven Geographies of User-Generated Information: Patterns of Increasing Informational Poverty
Mark Graham, Bernie Hogan, Ralph Straumann, Ahmed Medhat · 2014 · Annals of the American Association of Geographers

Demonstrates that internet connectivity alone cannot remedy global informational inequality, as some regions remain systematically underrepresented in user-generated content despite adequate infrastructure. Wikipedia's geographic coverage reveals how platform architecture and existing power structures reproduce and amplify real-world inequalities in knowledge production.

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Also in: networks as epistemology

Uneven Openness: Barriers to MENA Representation on Wikipedia
Mark Graham, Bernie Hogan · 2013 · IDRC Technical Report

Maps persistent information asymmetries between the MENA region and the developed world on Wikipedia, finding that "openness" of a platform does not guarantee equitable participation. Structural barriers, whether linguistic, political, or infrastructural, mean that nominally open platforms reproduce existing geopolitical hierarchies of knowledge production.

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Comment on Elena Pavan/1: Considering Platforms as Actors
Bernie Hogan · 2013 · Sociologica

Argues that platforms must be understood as actors in network analysis, not merely as neutral infrastructure through which social action flows. Their algorithms, APIs, and personalization features actively shape the networks they host, making the platform itself a node of power rather than a passive medium.

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Also in: networks as epistemology

Pseudonyms and the Rise of the Real Name Web
Bernie Hogan · 2012 · Blackwell Companion to Social Media Dynamics

The shift from pseudonymous to real-name platforms represents a specific political turn, not a natural evolution of the web. Real-name policies like Google+'s and Facebook's solve a problem for platform owners, namely unified data profiles, while eliminating users' capacity to manage collapsed contexts and effectively forcing a single global identity where multiple local ones previously served.

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Also in: semantic structures

Interactive Mapping of Wikipedia's Geographies: Visualizing Variation in Participation and Representation
Gareth Baily, Bernie Hogan, Mark Graham, Ahmed Medhat · 2012 · Proceedings of the 8th International Symposium on Wikis and Open Collaboration (WikiSym '12)

Presents an interactive visualization tool mapping every geolocated Wikipedia article worldwide, making visible the stark asymmetries in geographic representation. The tool itself demonstrates that platform data, when made accessible through alternative interfaces, can reveal structural inequalities that the platform's own interface obscures.

Also in: methods and tools

Facebook
Bernie Hogan, Marc A. Smith · 2011 · Encyclopedia of Social Networks (Sage)

Provides an overview of Facebook's technical architecture and its implications for social network analysis, at a moment when the platform was still relatively open to researchers. Documents the affordances and constraints of the platform in its pre-API-closure era, a baseline against which subsequent data monopolization can be measured.

Also in: teaching and translation

A Global Shift in the Social Relationships of Networked Individuals: Meeting and Dating Online Comes of Age
Bernie Hogan, William H. Dutton, Nai Li · 2011 · Oxford Internet Institute Technical Report

Cross-national survey of 17 countries reveals online dating as complement rather than substitute for offline meeting, with adoption highest among those over 40 re-entering the dating market. Platforms mediate who meets whom at scale, reconfiguring the opportunity structures for intimate relationship formation in ways that vary by age, gender, and cultural context.

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Also in: networks as epistemology

Racial and Ethnic Biases in Rental Housing: An Audit Study of Online Apartment Listings
Bernie Hogan, Brent Berry · 2011 · City & Community

An audit study of Toronto Craigslist rental listings showing that "opportunity-denying" discrimination, where landlords simply do not respond to racialized names, was ten times more common than overt hostility. The platform's architecture, by enabling anonymous screening of applicants through email, creates new infrastructures for discrimination that operate through non-response rather than explicit exclusion.

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Also in: methods and tools

Persistence and Change in Social Media
Bernie Hogan, Anabel Quan-Haase · 2010 · Bulletin of Science, Technology & Society

Identifies persistent social practices and long-term trajectories that underlie the seeming chaos of everyday social media use. Despite platform-specific affordances, enduring patterns of interaction reveal how technical infrastructure constrains and channels social behavior across platforms, users, and cultures.

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The Presentation of Self in the Age of Social Media: Distinguishing Performances and Exhibitions Online
Bernie Hogan · 2010 · Bulletin of Science, Technology & Society

Extends Goffman's dramaturgical framework to identify a new form of power in social media: the platform as curator. Unlike synchronous performances before co-present audiences, social media creates asynchronous "exhibitions" where algorithms decide what surfaces, when, and to whom.

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Also in: networks as epistemology