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Social Media

Bernie Hogan, Joshua Melville · 2015 · International Encyclopedia of Social and Behavioral Sciences, Second Edition

DOI

[PLACEHOLDER: Encyclopedia entry defining and contextualizing social media for social science audiences.]

Appears in themes

Platforms and Power

Defines and contextualizes social media platforms as technical systems with specific affordances for many-to-many communication, distinguishing them from earlier digital communication tools. Establishes a conceptual vocabulary for understanding how these platforms mediate social interaction at scale.

Teaching and Translation

Defines social media for a behavioral sciences audience, establishing conceptual distinctions between platforms and prior communication technologies. Reference works of this kind shape how entire disciplines understand and teach about digital social phenomena.