Visualising and Interpreting Facebook Networks

Provides practical guidance for visualizing and interpreting Facebook network data using the NodeXL platform, translating social network analysis techniques for a broader audience of researchers and practitioners. Demonstrates how network visualization tools can make structural patterns in social media data legible and analytically useful.

Demonstrates how network visualization transforms Facebook data from flat friend lists into interpretable social structures. The act of visualization is itself an epistemological move, as it makes structural patterns (cliques, bridges, isolates) visible that are present in the data but invisible in the platform's default presentation.